In what can only be described as a landmark year, Morocco has welcomed an astounding 17.4 million visitors in 2024. This isn’t just another good year – it’s a game-changing achievement that puts Morocco firmly at the top of Africa’s tourism landscape, while reaching its 2026 strategic targets a full two years ahead of schedule.

With a 20% increase compared to 2023, nearly 3 million additional travelers have succumbed to the charms of our country. Even more impressive: these figures surpass the 2019 pre-pandemic benchmark year by 35%.

The balanced distribution between international tourists (51%) and Moroccans Residing Abroad (49%) highlights the dual appeal of Morocco, captivating both foreign tourists and its diaspora alike.

Tourism revenue reached an unprecedented 112 billion dirhams in 2024, up 43% from 2019 and 7% from 2023. This success reflects the country’s commitment to offering authentic, diverse experiences that resonate with today’s discerning travelers. These record revenue are being channeled back into enhancing visitor experiences and supporting local communities, creating a positive cycle of growth and development across the kingdom.